Marketing Tid Bits is an excellent compilation of lectures, sessions, and articles written by Sanjay Chakraborty, a well-known marketing and advertising practitioner in the industry. The book comprises Sanjay’s rich experience in the field of marketing, explained with interesting examples in a lucid manner.    

Marketing Tidbits, as the name suggests, is a crisp, handy book loaded with examples from the corporate world of marketing to keep readers involved. It is precise and self-explanatory. It teaches the art of understanding today’s market and gives an encapsulated insight into the strategies that are relevant in the present marketing and advertising scenario. 

This book is unique and has been released by Ahmedabad Management Association, one of the most reputed Management associations in the country. It is for young aspirants in the marketing field, and Sanjay is confident that they will definitely gain immense value from the book.